These ads appeared in Outdoor magazines in the late 1980s, and were quite memorable. I reproduce them here for a bit of fun. Not sure who the artist(s) was(were) but much enjoyment was had trying to read these ads. I think these smallish jpegs are readable.
I found this link for Wildsports, but there's little information there. They do appear to be still trading however.
Summer Fun - Wildsports advert from Action Outdoor Australia Magazine, Apr/May 1987
Gear you can rely on - Wildsports advert from Wild Magazine, Apr/May/Jun 1987
Wildsports Winter Ad - Wildsports advert from Action Outdoor Australia Magazine, Jun/Jul 1987
The Compleat Bushwalker - Wildsports advert from Wild Magazine, Jul/Aug/Sep 1987. This is the ad with the Swiss Army Knife that has a "thing for putting things into horses hooves".
The Compleat Tourers - Wildsports advert from Wild Magazine, Oct/Nov/Dec 1987
The Compleat Traveller - Wildsports advert from Wild Magazine, Jan/Feb/Mar 1988
The Very Cross Country Skier - Wildsports advert from Wild Magazine, Jul/Aug/Sep 1988
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